agiles Veränderungsmanagement


Agile change management – the basis for continuous adaptation

Markets change; customer expectations change – continuously, in increasingly shorter cycles. To be successful, business structures and processes have to be organized in such a way that the company is in a position to adapt to a change in circumstances. To do this, the best foundation is a process of continuous learning. This ability to adapt and react starts with a methodical and agile change management system.

The chief aim of agile change management is to ensure that the company stays connected, not only in internal terms, but also with respect to developments outside the company. It also has to adopt the right attitude – an agile mindset. This makes it possible for the organization as a whole – as well as individual employees – to gear itself to a business environment in which change is par for the course. Perhaps more importantly, it then also becomes possible to actively shape the market.

The attributes of an agile change management approach

  • iterative structures: providing a binding, regularly re-established framework 
  • agile mindset: an openness among key players
  • specific know-how: industry-specific knowledge and task-related skills 

Scrum – change where and when it is needed

Scrum provides an agile project management framework that has proven its effectiveness in the development of complex systems. Agile change management applies the same logic to the ongoing redevelopment of the overall organization: Scrum breaks down big tasks into manageable sub-tasks which are then completed step by step.

At each step along the way – or iteration – two types of feedback are used:

  • Product feedback  The (partial) solution that has already been developed is discussed in detail with everyone involved. Findings and insights then flow into the next phase.
  • Process feedback  Experience gathered during the project is discussed with everyone involved, including senior management. This makes it possible to continually adapt and improve procedures. 

Scrum techniques are always used when a company is entering unknown territory – in product development, when planning new business models, or for organizational development purposes.

Agile change techniques

With systematic change management, this iterative approach brings together two crucial factors: flexibility and discipline.

  1. Scrum provides a binding, regularly re-established framework. The organization moves forward in small and manageable steps, which are then tested. Lessons learned flow directly into the next phase or go to roll-out.
  2. Scrum allows for flexibility.Instead of adhering rigidly to defined processes, depending on the situation, tools can be pulled out of an extensive toolbox where applicable. These change tools can be used in combination with one another and adapted to the task at hand.

Scrum for Change goes beyond classic, static change principles. By combining binding agreements with everyone involved in the process, the organization remains adaptable – even if the business environment changes.