About Kugler Maag Cie

As a management consulting company, we help firms in the automotive industry translate their ideas and innovative solutions into technology on four wheels. Our speciality is electronics development and our job is to share and foster software know-how on a variety of levels. To this end, we combine our detailed understanding of technology issues with long-standing expertise in order to match workflows and the business structures of development functions to new tasks, thus preparing teams for new kinds of challenges.

  • About us

    Seeing the bigger picture

    As pioneers of automotive electronics, we’re always at the leading edge in managing the increasingly complexity of electronics development. We continually find answers to new challenges in areas such as process maturity, functional safety, conformability and cybersecurity. One way or another, we have been dealing with these challenges since 1994. Our broad portfolio of customers spans the entire supply chain. This allows us to look at the industry from a variety of angles and think in terms of what is expected by the customers of our customers. We then provide our customers with close support in pinpointing and implementing suitable solutions. This approach has empowered us to succeed in development functions worldwide, for vehicle manufacturers, their suppliers, software companies and semiconductor producers – in short, in all areas requiring software know-how with a bearing on connected vehicles.

    Image   Companies belonging to the Kugler Maag Cie Group

    The key to our success is a close understanding of our customers. We have been working with a large number of them for many years, building relationships based on strong trust. This mutual respect and reliability has allowed us to lay a foundation for learning from one another and growing together. We combine this approach with our expertise in understanding the requirements of new technology and working with customers to improve the output of their development processes.

    WE’RE HERE TO HELP YOU

    Need support with a key project? We’re your first port of call when it comes to management consulting and improvement programmes in electronics development.

    Steffen Herrmann and the sales team

    Consulting competence

    We offer a combination of management consulting and professional implementation that is unique in the world of electrical/electronics development.

    MANAGEMENT CONSULTING FOR E/E DECISION-MAKERS

    Our comprehensive know-how in the field of software enables you to safeguard innovation capabilities in R&D at every level of the organisation. Not only do we investigate and analyse the challenges you face, we also assess whether your business goals and objectives are actually achievable with the technologies and product architectures you envisage. We then plan and develop viable business processes and structures that empower you to fulfil these objectives.

    MANAGEMENT CONSULTING

    1000+ ASSESSORS

    We have now trained more than 1000 assessors according to intacs™ guidelines.

    Automotive SPICE®? We’re the experts!

    20 agile coaches

    Our agile experts have proven their skills on numerous certification projects, acting as Scrum Masters, Product Owners, Agilists and Coaches. Because we are strong believers in diversity and versatility, we offer a variety of effective models and ways of looking at things.

    Agile Automotive since 2010

    200+ YEARS

    Benefit from over 200 people-years of cumulative project experience, often involving improvement programmes lasting several years.

    Automotive SPICE®? We’re the experts!

    Committee work

    We work as expert advisors to a variety of industry associations, for example through our committee work for the German Electrical and Electronic Manufacturers’ Association (ZVEI).

    Functional safety in automotive electronics? We’re the experts!

    SINCE 2008

    We’re proud that we have been one of the pioneers of functional safety since 2008 and that this has given us the opportunity to leverage our experience in developing the ISO 26262 safety standard.

    Functional safety in automotive electronics? We’re the experts!

    SPECIALIST MANUALS – ABSOLUTE CLASSICS

    We have written multiple editions of »Automotive SPICE® in Practice«, already an industry classic.

    Automotive SPICE®? We’re the experts!

    100+ CUSTOMERS

    Over 100 corporate customers on four continents bank on our experience.

    Automotive SPICE®? We’re the experts!

    INDUSTRY BAROMETER

    We developed and conducted the often-quoted industry barometer on Agile Automotive. State of Practice

    FIND OUT MORE

        Agile Automotive since 2010

    700+ PROJECTS

    We have a wealth of experience in functional safety according to ISO 26262, having conducted over 700 projects with more than 100 clients worldwide.

    Functional safety in automotive electronics? We’re the experts!

    Since 2010

    We are proud of our pioneering role in driving the implementation of agile development methods in the automotive electronics industry.

    Agile Automotive since 2010

    INTEGRATED IMPROVEMENT PROGRAMMES

    Our role is to improve business processes and the structures of your R&D units working on electronics development. We do this with the long term in mind, looking at everything from the make-up of individual teams to business units as a whole. As internationally recognised experts in our field, we ensure that your development works in keeping with the very latest agile principles – and adheres to the key requirements of functional safety, automotive cybersecurity and Automotive SPICE®.

    IMPROVEMENT PROGRAMMES

    TRAINING PROGRAMMES

    Agile Automotive

    CONSULTING

    TRAINING

    Automotive SPICE

    CONSULTING

    TRAINING

     

    FUNCTIONAL SAFETY

    CONSULTING

    TRAINING

     

    Automotive Cybersecurity

    CONSULTING

    TRAINING

     

    CMMI DEVELOPMENT AND SERVICES

    CONSULTING

    TRAINING

     

    AUDI – SINCE 2004

    We’ve been working with Audi on a variety of key projects since 2004, mainly on process improvements and comprehensive training programmes in Germany. 

    AUDI.DE

     

    BMW GROUP – SINCE 2000

    We have been working with E/E development at BMW since 2000, primarily offering management consulting, company-wide improvement programmes, project support and extensive training in Germany.

    bmw.de

    BOSCH – SINCE 1994

    We’ve been a partner of the Bosch corporation since 1994. As well as supporting units across the organisation with the roll-out of management systems and improvement programmes, we’ve also worked on assessments, projects and training programmes at sites in Germany, Europe and beyond. 

    BOSCH.COM

     

    CONTINENTAL – SINCE 2004

    We’ve been providing Continental with control systems development support since 2004, with a focus on management consulting, improvement programmes, assessments and detailed training for staff in all areas of the world. 

    CONTI-ONLINE.COM

     

    DAIMLER – SINCE 2004

    We’ve been helping Daimler with the development of automotive electronics for motorcars and commercial vehicles since 2004. They turn to us for consulting services on management systems, assessments, improvement programmes and training programmes across the globe. 

    DAIMLER.COM

     

    DENSO – SINCE 2008

    We have been supporting and guiding Denso with its entry to the European market since 2008, primarily offering management consulting, improvement programmes, project support and training in Germany, Europe and Japan.

    denso-europe.com

    E.GO – SINCE 2017

    We are proud to be working with this innovative electric vehicle manufacturer on the RWTH Campus in Aachen and helping it set up its safety management system.

    e-go-mobile.com

    FIAT AUTO – SINCE 2007

    We provide Fiat Group with training on implementing process improvements in Italy and Germany.

    fiat.de

    FORD MOTOR COMPANY – SINCE 2006

    We have been advising Ford Germany since 2006, also helping the Ford Motor Company with the implementation of process improvements worldwide. Our consulting services for the company also include extensive training.

    ford.de

    GREEN HILLS SOFTWARE – SINCE 2016

    The biggest independent provider of embedded software solutions in North America has been turning to us for our professional services since 2016. We support Green Hills Software in matters relating to industry requirements such as Automotive SPICE® and functional safety.

    ghs.com

    HELLA – SINCE 2008

    We have been working intensively with the automotive division at HELLA and its subsidiary companies since 2008, primarily on continuous improvements to its development processes and staff training.

    hella.com

    HYUNDAI MOBIS

    We support the Hyundai Motor Group with the planning and implementation of improvement programmes and training at its sites in South Korea and Europe.

    mobis.kr

    IAV – SINCE 2009

    We support IAV Automotive Engineering in Germany and the rest of Europe with management consulting, training concepts and improvement programmes.

    iav.com

    INFINEON TECHNOLOGIES – SINCE 2007

    We support Infineon Technologies in Germany with improvement programmes and staff training.

    INFINEON.COM

     

    INTEL

    We advise INTEL throughout Europe on process improvements, also providing staff with training in this area.

    WWW.INTEL.DE

     

    MAGNA STEYR

    We help the Magna Steyr development unit in Europe with improvement programmes, project support and training.

    magnasteyr.com

     

    MAGNETI MARELLI – SINCE 2004

    We have been supporting Magneti Marelli in Germany, Europe and the rest of the world with process improvements and projects since 2004.

    magnetimarelli.com

    MARQUARDT – SINCE 2000

    We have been working with Marquardt in Germany since 2000, primarily offering management consulting, process improvements and project support.

    marquardt.com

    NIO – SINCE 2018

    We have been working in China with Nio since 2018, not only offering methodical and systematic support with development processes, but also running fast-track training for development teams.

    nio.io

    THYSSENKRUPP

    We have been helping the automotive division of ThyssenKrupp improve its development processes based on reference models since 2008. We also train staff in Germany and the rest of Europe.

    thyssenkrupp.com

    VALEO – SINCE 2000

    We have been an important contact for Valeo since 2002, primarily in the area of improvement programmes, project support and training in Germany and France.

    valeo.com

    VISTEON CORPORATION – SINCE 2000

    We have been supporting the Visteon Corporation since the beginning of the century, not only with management consulting but also with improvement and training programs in Europe and the rest of the world.

    visteon.com

    VOLKSWAGEN – SINCE 2000

    We have been supporting VW since 2000 with management systems, improvement programmes, project management units and training. We have also been a VW-CERTIFIED SOFTWARE QUALITY IMPROVEMENT LEADER since 2014.

    volkswagen.de

    Kugler Maag Cie North America

    The offices of Kugler Maag Cie North America are located in the metropolitan region around Detroit – the Motor City. To be more specific, they’re in Troy, Michigan. Peter Abowd has been responsible for the smooth running of our subsidiary since 2015. “Our task is to help development teams working in automotive electronics with the development of reliable products – profitably, within the required time,” explains Abowd.

    Abowd has a wealth of management experience, having worked in the development department of a leading automotive supplier. His task there was to set up labs ahead of the game. These labs specialised in the interdisciplinary development of human-machine interfaces. He was also responsible for infotainment, driver information and passenger comfort control systems. Abowd has managed process improvement programmes involving personal software processes (PSPs). He has also worked as a lecturer at several universities and spearheaded a working group for SAE INTERNATIONAL.

    The interdisciplinary experts working with Peter Abowd support OEMs and suppliers in enhancing workflows and improving their approach towards innovation goals. After conducting a thorough assessment and analysing the current situation, his electronics experts recommend functioning innovations and provide staff with fast-track training. Their support spans the full range of consulting services offered by Kugler Maag Cie, from Automotive SPICE® to FUNCTIONAL SAFETY (ISO 26262) and CYBERSECURITY in product development.

    To promote the introduction of agile principles and methods, Abowd and his team have developed a concept tailored to the specific requirements of the market in North America.

    Quote

    With the help of the Kugler Maag of North America team, we have been able to build a world-class product with Functional Safety in mind.

    Chris Thibodeau SVP and GM of Autonomous Driving for Ushr

    Quote

    We knew focusing on our User Interface would create a much better product, but we now expect the help we received on the end-to-end customer experience to bring the greatest Return on Investment and far exceed our expectations.

    Dr. Elisa Teipel Co-Founder & VP of Innovation for Essentium

    We’re delighted that KUGLER MAAG CIE North America has become a leading address for vehicle manufacturers and suppliers in such a short time. Its customer base encompasses numerous tech companies and software developers working on embedded software in California, many of which are helping develop a new infrastructure for the car industry through connectivity.

    Kugler Maag Cie China

    The most recent subsidiary to join the Kugler Maag Cie group of companies is known as Kú Lé Mǎ. KUGLER MAAG CIE Management Consulting (Shanghai) Co., Ltd. was founded in 2019 after it became necessary to develop closer relationships with customers thanks to a sharp rise in projects in the expanding markets of East Asia. Kailai Sun is director of operations at the company in the Jiading district of the city.

    Quote

    Together with his team, he helps drive new technology in the fledgling vehicle industry in China and develop the market for autonomous, connected and electric vehicles. Making a success out of emerging technology takes discipline and reliable development processes. This is where our many years of experience come into play.

    Kailai Sun Kugler Maag Cie

    A BROAD SPECTRUM OF CONSULTING SERVICES

    The consulting services offered by Kugler Maag Cie in China also include our vertically integrated consulting portfolio, from management consulting for E/E decision-makers to successful implementation in full production. To deliver these services, we combine established methods such as Automotive SPICE® and FUNCTIONAL SAFETY with the requirements of industry, such as AUTOMOTIVE CYBERSECURITY and AGILE PRINCIPLES. Our TRAINING PROGRAMME includes regular courses in Shanghai and Beijing.

    Play

    Kugler Maag Cie also offers you the opportunity to engage in INTERDISCIPLINARY PARTNERSHIPS spanning different areas of competence. These are specifically targeted at the emerging Chinese automotive industry: “Working in partnership with the systems engineering experts at Beijing Bright Homing and the R&D and production experts at EAST Consulting, we cover the entire product development process for automotive electronics,” explains Steffen Herrmann, a partner at Kugler Maag Cie.

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    LEARNING FROM BASEBALL

    Ten lessons you can learn as a manager from sport. Our management consultant Steve Tengler offers a unique combination of experience, not only based on his time in management but also his voluntary work coaching young people engaging in sport. The result: 10 fascinating lessons of management.

    MORE

     

    WE CAN SUPPORT YOU WITH
    • Consolidating software skills, especially in development units
    • Assessing the starting point in your market and pinpointing potential areas of improvement
    • Developing end-to-end improvement concepts with the aim of striking the right balance between your business requirements, your product and technology goals, and your organisational structures and workflows
    • Preparing and gearing your development units to new requirements such as agility and cybersecurity
    • Adhering to industry standards, manufacturing requirements and safety standards
    • Providing your employees with training and thus equipping them with the right skills