Talking about the Future of Automotive Software

Celebrating Cinco de Mayo—like a true geek. Software Drives 2030 survey insights framed by a Mexican buffet. May 5th, Farmington Hills, Mi..

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Software has changed the car. Now software is transforming the whole industry, especially the role of Automotive product R&D. 

Get first hand insights about these challenges: Bonifaz Maag, CEO at Kugler Maag Cie, introduces you to the key results of Software Drives 2030, the management survey on Automotive E/E Engineering Development.

The survey puts a spotlight on development speed and efficiency through new technologies, business models, cooperation models, and product life cycle changes. It also provides plenty of insights to the future engineering environment and how leadership, engineers and ultimately consumers will be impacted. 

Kugler Maag Cie North America Inc. invites you to learn more about the coming R&D challenges in a casual atmosphere of complimentary beverages and a Cinco de Mayo buffet. 



  • Thursday May 5th
  • 5pm-9pm 
  • Craft Breww City
  • 27843 Orchard Lake Rd 
  • Farmington Hills, Mi.

Participation is free of charge.

RSVP via E-mail.

Registration via E-mail

RSVP - Cinco de Mayo


Software Drives. Automotive E/E Engineering Development 2030

For this comprehensive automotive electronics management survey over 40 expert interviews with decision-makers in the automotive, IT and telecommunications industries were combined with an online survey to elicit the main influences affecting electrics/electronics development. 

More about the survey results

North America

Catherine Biland 
+1 248 671-4749 * 1