Automotive User Experience (AUX)

This course provides an overview of development methods and tools relating to the automotive user experience (AUX), including how to implement the AUX in harmony with Automotive SPICE and agile development. AUX methods allow developers to ‘get under the skin’ of user requirements, develop prototypes in keeping with these needs and measure product quality based on customer perception(s). What are the best tools and processes for AUX methods in order to meet the requirements of certain interest groups and – importantly – drive product differentiation during innovation? How can these methods be linked to the bottom line in terms of financial revenues and drive the entire company forwards?

  • Automotive User Experience (AUX)

    Training objectives & content

    Introduction to the automotive user experience

    • What actually is a ‘user experience’ (UX)?
    • Historical topics – or short-sightedness when it comes to the automotive UX
    • Different disciplines within the AUX
    • Mapping the UX and income
    • General ways to approach the implementation of AUX improvements

    Preselecting the UX tools that will be used

    • The AUX and circles of iteration
    • Ten recommended AUX tools and how they work with iterative circles
    • Practical examples and exercises on using tools

    The end-to-end (E2E) experience

    • What does ‘end-to-end’ (E2E) actually mean?
    • What is a flywheel, and what does the flywheel of a connected vehicle look like?
    • Practical examples looking at specific E2E weaknesses
    • Leveraging revenue growth and productivity enhancements
    • How can the E2E experience be measured in such a way that it facilitates growth or productivity?
    •   1 Day
    •   from 9 - 17 o'clock
    •   Public | Inhouse
    •   EN only
    •   limited to 15 participants

    The AUX and agile methods

    • What are the overlaps between lean UX and agile methods, and what differences are there?
    • How do iterative circles work with scrum sprint cycles?
    • What can AUX engineers do to support product owners?
    • In what ways does this influence or shape the agile definition of ‘done’?
    • Required changes in culture and scheduling

    The AUX and Automotive SPICE®

    A quick overview of: AUTOMOTIVE SPICE®

    • The cost benefits of ‘shift lift’
    • Historical obstacles faced with the AUX in Automotive SPICE®
    • The concept of an AUX plug-in in 3.1

    Encouraging your company to make AUX improvements

    • The transition curve
    • Application of Galbraith’s Star ModelTM to AUX improvements
    • It’s everyone’s job to enhance the AUX

    Next training


    Whether its certification training you need or an individual workshop, you always benefit from the full advantages of our know-how. We will design the right training to match your needs, for you (individually) as an expert, or as an exclusive in-house course for your company. Our experts offer all courses in German and English.

    Smilja Mateja, Training Coordination

    Extra value


    We look forward to welcoming you to our training courses. To make it easier for you to concentrate on your course, we do everything we can to make your stay as pleasant as possible. 

    If your course lasts more than four days, we would be delighted to invite you out for the evening. This is also a useful opportunity to discuss what you have learnt or experienced with other course participants and forge friendships.

    Process & organisation

    Information on the training programme

    Some courses take place several times a year as classroom training sessions. Others are only offered as in-house training.

    To make a binding reservation, book directly through the website or send us an order. We will confirm course dates as soon as we have received a minimum number of reservations. You will be sent all required information on course arrangements in advance. Fees include digital course materials, and, if you come to our sites, lunch and refreshments during breaks.

    Most of our courses can also be booked as in-house training sessions. Our instructors will be happy to travel directly to your place of work and train your teams on site. We can also mix and match the content of in-house courses and take a particular situation affecting your projects into account. We will be happy to write a concept proposal for your specific training requirements.

    All courses outlined in our training programme can be held in German or English. Our training materials are written in English.

    You will receive the training documents as a PDF. We recommend that you have your notebook or tablet with you during the course.

    Training package: Seminar skills and attractive discounts

    • 10% early-bird booking discount if you register six or more weeks before a training session.
    • 10% group discount if you register more than one participant from your company for the same course.

    Want to save even more? Discounts can be combined for the same course.

    These conditions do not apply to VDA examination fees for Automotive SPICE® assessor training sessions or the Scaled Agile, Inc. fee for SAFe training.

    We strongly recommend that you have the appropriate ISO standards at hand for and during the exam, and of course during your further work.

    For the Cybersecurity Engineer training (TÜV Nord) this concerns ISO/SAE 21434, for the Functional Safety Engineer course (TÜV Rheinland) the safety standard ISO 26262. For Automotive SPICE® training, however, you will receive the model in the form of our original pocket guide.

    For legal reasons, we are unfortunately not authorized to provide you with a copy of ISO standards. Please ask your employer if you can obtain the respective standard there.

    Conditions of participation

    For courses in our seminar rooms, the fees include digital course materials, lunch and refreshments during breaks per person.

    Our services will be invoiced before beginning of training course.

    Terms of payment: 10 days net. In case of late payment late interest will be charged in accordance with current BGB regulations, in particular §288 BGB (German Civil Code).

    This offer is only open to companies or registered tradespersons. All fees are subject to current sales tax and must be paid on receipt of invoice. Early-bird and group discounts will be subtracted as necessary from invoices.

    We will confirm receipt of your registration. Registrations can be cancelled without penalty up to 6 weeks before each individual event; after that the following rules apply:

    • 6 weeks to 4 weeks before the start of the event = 10%. 
    • 4 weeks to 7 days before the event = 50%.
    • Fees will not be refunded if you cancel a course less than a week before an event.

    We will gladly accept a substitute participant at no additional cost. 

    All courses may be subject to change due to unforeseen circumstances.

    We charge the examination fees of third parties (such as VDC QMC and Scaled Agile Inc. as well as TÜV Rheinland and TÜV Nord) on their behalf. Such fees are not eligible for a discount.

    Your personal information will be stored by KUGLER MAAG CIE GmbH in order to organise the event. By registering for a course you also agree to us contacting you by fax, email or telephone. If you do not wish to consent to us using your information in this way, please send us a message or get in touch. You have the right to withdraw your consent to this arrangement at any time.

    If you take part in an examination with a third-party provider such as the VDA QMC and Scaled Agile Inc. as well as TÜV Rheinland and TÜV Nord, we will pass on the necessary data to the respective provider.